Book direct with Apex Hotels and get more from your stay Booking direct with Apex Hotels is even more rewarding. Below are some of the benefits you'll receive by booking online at apexhotels.co.uk or through our Central Reservation team. Best Rates – we guarantee it! No booking credit card charges Best Price – we guarantee it! We want our customers to be confident that they can get the best rates when they book directly through apexhotels.co.uk. In fact, we're so confident in our Best Price Guarantee that in the unlikely event that you do find a cheaper rate elsewhere before booking with us, we will always match that rate. So before you book elsewhere, check our website! If you find a lower publicly available rate on a booking channel other than Apex (except for "opaque" websites, where the hotel brand and specific hotel are not known prior to arrival) for the same accommodations at the same hotel, same dates of stay, same length of stay, same number of guests and same room type, same booking conditions and available for purchase, within twenty-four (24) hours of booking your reservation, then simply contact us (on 0845 365 0000 within UK or +44 (0)131 441 0440 outside UK or via our Live Chat service) within twenty-four (24) hours of booking the reservation and upon verification, we'll match that rate and provide 1 (one) complimentary drink voucher. Our Best Rate Guarantee is not available on: Opaque Websites (where the hotel brand and specific hotel are not known prior to arrival) Hotel Packages or Travel Packages bundled with flights, car hire etc. Discounted rates not available to the general public, e.g corporate, government, supplier, employee, group and other discounted rates. Taxes, gratuities, service charges, early departure fees, or other fees and incidental charges. Apex Hotels reserves the right to modify or cancel this offer and the terms and conditions at any time in its sole discretion. No credit card charges We don't believe in passing on credit card charges to our guests. Whenever you use your credit or debit card to make a payment at Apex Hotels, you can be confident that there are no hidden charges.