• London Visitor Attractions and Tours

    Central London is awash with world-famous landmarks and attractions, so you'll never run out of things to do in the city. We've picked out our top ten to get you started.

    1. London Eye

    The Millenium Wheel was erected in 1999 to celebrate the turning of the year 2000, and at the time it was the largest observation wheel in Europe at 135 meters high. Now named the London Eye, the wheel has become an iconic landmark on the South Bank of the Thames.

    2. Buckingham Palace

    Buckingham Palace is the London home and office of the British Monarch and an important venue for Royal ceremonies and events. In August and September each year, the Palace's State Rooms are open to the public. Here you can take a tour of the Palace State Rooms and the Royal Garden.

    3. London Dungeons

    1000 years of London's darkest and most gory history, 11 actor led shows and 2 scary rides make the London Dungeon attraction an educationally chilling experience and a great day out for the whole family.

    4. Madame Tussauds

    Millions of people have flocked through the doors of this famous wax works since it first opened over 200 years ago. Get up close and personal with A-list celebrities, sporting legends, political heavyweights and historical icons.

    5. London Zoo

    ZSL London Zoo has almost 750 species of animal, from the smallest monkey to the tall giraffe. From feeding fun to animal demonstrations and encounters there's something for everyone at London Zoo.

    6. Shakespeare's Globe Theatre

    Shakespeare's Globe Exhibition explores Shakespeare, his life and his work. Discover the story of The Globe Theatre's reconstruction and take a tour of the iconic Globe Theatre and auditorium.

    7. Tower Bridge

    Completed in 1894, Tower Bridge is an iconic London landmark. Visit the Tower Bridge exhibition and take a stroll along the Tower Bridge walkways, where special viewing windows give you some of the best views of the city.

    8. Houses of Parliament

    The Houses of Parliament at Westminster are open to the public during the summer, where you can tour the buildings and climb the famous Clock Tower. Big Ben is the nick-name given to the Great Bell inside the parliament clock tower, but is often used to describe the Great Clock and Clock Tower as well.

    9. London Aquarium

    With over 500 species of sea life, 14 themed zones and more than 2 million litres of water, The London Aquarium is home to one of Europe's largest collections of wonderful creatures of the deep.

    10. Ripley's Believe It or Not

    Located in the heart of the West End with 700 strange and wonderful exhibits, Ripley's Believe It or Not is the place to visit for an out-of-the-ordinary family day out.

    Offers and Discounts

    With a London Pass you can visit dozens of London attractions for free! That's a fantastic saving and on top of that holders get a Guidebook, optional Travelcard and loads of special offers for various shops and restaurants. Get 5% off London Pass here!

    Also, remember to check out our London Discounts - available for all guests of Apex Hotels.