APEX HOTELS AND SLEEPSMART JOIN FORCES
The beauty of SleepSmart is, like many of the best ideas, its simplicity. Add a voluntary £1 to a guests' room bill and the proceeds go to help the homeless; a welcome gesture at a particularly poignant time of the year.
Since its beginning in 1998, StreetSmart has raised over £5.5 million for the homeless and the campaign continues to grow each year. Building on the success of their innovative £1 per table fundraising concept, the team behind StreetSmart has launched a new hotel campaign this winter called SleepSmart and Apex Hotels in London have enthusiastically thrown their support behind it.
The new campaign aims to provide comfort and hope to people who live on the streets near hotels where guests stay in style.
The three Apex London Hotels are proud to have joined forces with SleepSmart in order to give something back to the local community. Throughout November and December the Apex City of London Hotel, Apex London Wall Hotel and Apex Temple Court Hotel will all be adding a voluntary £1 to guests’ room bill at the end of their stay, which will all go to SleepSmart. We are pleased to announce that throughout December SleepSmart and StreetSmart will be match funded by the Cabinet Office. So every £1 donated by our customers over December will be worth £2 for the charity.
SleepSmart then use all of those £1s to support reputable charities in the city and the scheme is striking cords beyond hotels. Deutsche Bank will cover both StreetSmart and SleepSmart’s administration costs, ensuring that every penny of every £1 donated is given to projects to help the homeless.
SleepSmart is a great idea to help those less fortunate, so if you’re looking to book a stay during December we hope you are able to get involved.