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Croc-a-doodle

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Croc-a-doodle was created for Jungle City, a charitable event of major conservation impact. The event, launched in Edinburgh, celebrated the magnificence of Asia’s endangered wildlife, generating mass awareness of their plight and making everyone smile at the same time. Purchased by Apex Hotels at a charity auction to represent our commitment to building a sustainable future and minimising our impact on the environment, he is now a permanent resident at the Apex International Hotel in Edinburgh.

We spoke to the artist who designed him, Hartwig Braun, to find out more ...

Croc-a-doodle at Apex International Hotel

How did you get involved in the Jungle City Project?
A friend of ours who knows the organisers of the Elephant Family introduced us to them. They loved the artwork and asked me to dress an animal specifically for Edinburgh Jungle City.

What was the inspiration behind Croc-a-doodle?
My signature style is all about bird’s eye views and creating something quite detailed, a bit quirky, but still accurate. Taking place in the Scottish capital I knew that this wonderfully historic city deserved its own design. I chose to dress a crocodile due to the shape of the animal corresponding very well with the topography of Edinburgh: the old town rising gently on the back of the crocodile from Holyrood Palace along the Royal Mile to the majestic Edinburgh castle – which is the summit of the city and the animal's head. (The full illustration is pictured below).

How long did the design take to complete?
I had to work to a tight deadline which meant that I needed to complete the artwork within five to six weeks. This is a relatively short period of time for such a detailed and large scale image that also has to be accurate enough to impress the locals. Prior to all the drawing work it required intensive studies of aerial pictures, maps and my own photographs.

What are your thoughts on where he ended up?
I absolutely love the fact that Croc-a-doodle found a home in the lobby of the Apex Hotel. In this public space he is an ambassador of this beautiful city giving a highly individual and colourful welcome to the guests of the hotel!

What are you working on at the moment?
Currently I am working on two different and very exciting commissions simultaneously: the design for an educational board game all about London; and an illustration for a large scale mural for a railway company.

To find out more about how Croc-a-doodle was created, check out this fascinating blog post on the Arty Globe website.

Croc-a-doodle features a full illustration of Edinburgh

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What's on in London - February 2015

WHAT’S ON IN LONDON IN FEBRUARY 2015   VALENTINE’S DAY | APEX HOTEL’S | 14 FEBRUARY London has it all when it comes to romance. You can take a stroll across Tower Bridge, whisper sweet nothings at St. Paul’s or take in the striking view of the city from the viewing platform at The Shard. Whether you’re trying to woo new hearts or are looking to spice up the old, our London Apex Hotels offer the perfect haven for all love birds.  Website: http://www.apexhotels.co.uk/experience-valentines-day-at-apex-hotels/ CHINESE NEW YEAR | 19 FEBRUARY Chinese New Year is a spectacle that you should not be miss. It is falls on 19 February and this year the Chinese community will be participating in force all across London. The Chinese New Year’s Parade will be coupled with dragons dancing to traditional Chinese music, adorning an array of colourful and striking decorations. This event will be very impressive and will be celebrated all over the city with the main focus on London’s China Town. Add in what animal it will be this year Website: http://www.timeout.com/london/things-to-do/chinese-new-year-in-london MARLENE DUMAS: THE IMAGE AS BURDEN | FEBRUARY 15 – MAY 10 Marlene Dumas always creates something for the eye and mind. Featuring mostly people that have experienced tragedy, there is always something meaningful to take home from her stunning exhibitions. Marlene Dumas is world famous for the free flow that her paintings display and is considered to be one of the most prominent painters in the world. Website: http://www.tate.org.uk/whats-on/tate-modern/exhibition/marlene-dumas-image-burden LONDON FASHION WEEKEND | 26 FEBRUARY – 1 March 2015 London Fashion Week is one of the highest profile fashion events in the world and luckily for our guests, it's less than a 2 minute walk from the Apex Temple Court Hotel  Attracting designers and fashion enthusiasts from all over the world, London Fashion Week is the hub of all new and exciting trends. It's not just Somerset house that will bring fashion fever to the city, many bars and restaurants will be hosting fashion themed events for you to check out. Make sure to enjoy a delicious cocktail or two at the Cambers Bar to help you feel like a true style icon.   Website: http://www.londonfashionweekend.co.uk/ MASLENITSA RUSSIAN FESTIVAL | 15 FEBRUARY This February Trafalgar Square features a Russian festival that welcomes the arrival of spring and an orthodox religious celebration. Many people gather and entertainment is guaranteed, making it a must see event in London this February. Everything from dance shows over music to traditional food will be present making this a perfect Sunday activity – especially if you want to bring the whole family. Website: http://www.maslenitsa.co.uk/

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