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Selling Dreams: One Hundred Years of Fashion Photography (28 September 2012 - 6 January 2013)

The V&A at Dundee may not be due to open until 2015, but this exhibition will give visitors a tantalising glimpse of things to come.

Running from 28 September 2012 - 6 January 2013 and organized by the V&A in London, it's the second in a series of exhibitions being held at The McManus: Dundee's Art Gallery and Museum.

The curators at the V&A have access to some astonishing art; in this case, they're dipping into the UK's National Collection of the Art of Photography. This exhibition features work from leading contemporary photographers including Rankin, Corinne Day and Tim Walker, while established masters of the field David Bailey, Richard Avedon and Irving Penn are also among those represented.

Ronald Traeger, Twiggy wears Twiggy Dresses Battersea Park, London. Unpublished Fashion Study for British Vogue, Young Idea, July 1967 © Estate of Ronald Traeger / Victoria and Albert Museum, London

Irving Penn coined the phrase which inspired the title of the exhibition, when he said that his role as fashion photographer at Vogue was about "selling dreams not clothes". This hints that there is more to fashion photography than simply documenting the latest designs.

The exhibition will explore 100 years of fashion photography in eight sections, from the early days of illustrated magazines to the narrative approaches used by photographers today. Along the way we will see how the field changed with the times, including the rise of Surrealism, the swinging sixties, the daring and provocative 1970s and the trend towards reportage in the 1990s.

Susanna Brown, Curator of Photographs at the V&A, said, "This exhibition brings together diverse works by more than twenty leading image-makers and will include some wonderful iconic images as well as rarely exhibited photographs from the V&A collection." 

With an exhibition of Leonardo da Vinci drawings later this year also organized by the V&A and McManus, the prospect of the V&A at Dundee in 2015 seems more exciting and tangible than ever.

Find out more about the exhibition on The McManus website.


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