Apex Hotels becomes Official Hotel Partner and International Supporter of Homeless World Cup

Today, Apex Hotels has announced its support of the Homeless World Cup, the Edinburgh based international organisation beating homelessness through football.

The UK-based four star independent hotel operator will donate hotel rooms in Edinburgh, London and Dundee to the Homeless World Cup, creating a direct cost saving for the organisation.

The Homeless World Cup is an annual world class, international football tournament inspiring 64 national grass roots football projects and over 30,000 homeless players to change their lives: over 70% change for the better. The 8th Rio 2010 Homeless World Cup takes place from 19 – 26 September 2010 at Copacabana Beach, Rio, Brazil.

Lorna Lee, Marketing Director of Apex Hotels, said of the decision to add their support: “The Homeless World Cup has been so successful in encouraging participants and giving them the confidence to change their lives for the better. It’s a living, breathing demonstration of the empowering effect of participation in sport and we’re really happy to support this.”

In addition, Apex Hotels will implement a booking facility on www.homelessworldcup.org, which will allow supporters to make reservations at Apex Hotels through the Homeless World Cup website to earn an 8 per cent commission on bookings.