Book DIRECT BEST RATE GUARANTEE

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Why stay with Apex Hotels?

Apex Hotels is proud to be an independent, family-owned collection of 10 contemporary hotels in fantastic city centre locations which are synonymous with quality and style.

These include four in Edinburgh, three in London, as well as excellent locations in Glasgow, Dundee, and Bath.

Customer service remains at the heart of our ethos, so you can expect a warm welcome and a more personalised, bespoke experience than you might otherwise get from a global hotel chain.

And you can take advantage of a host of Apex Hotels deals when booking your stay direct

Book direct and save

Why book your Apex stay direct? Quite simply, value. You’ll always get the best rate available when you come to our website or call our reservations team on 0800 049 8000. When you book direct you can also add on breakfast to your stay.

We’re so confident that you won’t find the same stay cheaper elsewhere that, if you do, we’ll match it and give you an extra 10% off, ensuring your stay is the lowest possible price. Check out our terms and conditions before you book.

That’s our ‘Best Rate Guarantee’ and you can only claim it by contacting us direct.

Extra treats

Whether you love staying with us again and again, or you’re planning your first great experience, you’ll get a few extra treats when you book direct with us:

  • A £10 reward voucher to spend in the hotel during your stay - perfect for a glass of wine in the bar, a bite to eat, or a pampering spa treatment
  • A room upgrade when you book one of our seasonal offers, to a spacious Superior Room or a luxurious Suite
  • Complimentary continental breakfast included when you book one of our seasonal rates

Complimentary breakfast and room upgrades are available on selected seasonal offers and subject to availability. See full terms for details.

Deals and offers

Sign up for our newsletter to be the first to hear about the best Apex Hotels promotions. Whether it’s a romantic break, a getaway with friends or a family break, we’re sure you’ll find what you’re looking for.