Sustainability & CSR

We’ve gone for Gold! In 2025, all our Apex Hotels were Gold Green Tourism Accreditation. Green Tourism run an awards certification programme that recognises the commitment of tourism businesses which are actively working to become more sustainable. Corporate social responsibility has always been high on the agenda at Apex Hotels and having demonstrated our ongoing commitment to adopting ethical, and eco-friendly ways of working, we’re thrilled that our efforts have been recognised and awarded by Green Tourism. Though we’ve gone green in many of our practices, there's so much more to do and we have some exciting plans for the future.

We operate like family; each of our hotels have their own personality and little quirks that you can’t help but love. When you stay with us, you’ll notice colourfully crafted sculptures standing proudly in our reception area, bars, and restaurants which we like to call our Apex animals. Each with their own story to tell, some of the statues stand as a reminder of the Apex philosophy of building a sustainable future and minimising our impact on the environment, and others are a testament to us having raised over £50,000 for our charity partners and the local initiatives that we support.

Wherever we are and wherever we go, it’s our mission to make a positive contribution and to help create a better future for the surrounding community. Through employment and training opportunities, we aim to support the social and economic development. Through supporting local businesses in our sourcing and consolidating deliveries on environmentally friendly, high-quality local produce, we strive to avoid unnecessary transport emissions. Through social engagement, we support a variety of community projects, no matter how big or small, to work with people to achieve an authentic and mutual outcome. We’re on an endless journey to doing, and being, better.

Our companywide fundraising commitment sees our staff up and down the UK taking on incredible challenges to raise money for worthy causes. Each year, we select different charities to support and the ones that we’ve opted to fundraise for in 2023/2024 is Maggie's, a cancer support charity, and Mental Health UK, a mental health advice and support charity. The giving doesn’t stop there, our hotels also independently and pro-actively support local charities and organisations wherever they can by getting involved with initiatives, events and by making donations. Plus, we've partnered with some amazing organisations and businesses to support local communities, people and the planet!

We value our employees for their individuality and personality. Our Apex Family values of trust, friendliness, passion, and teamwork are there to support the health and wellbeing of our employees who are at the heart of everything that we do. By upholding these values, we hope to create a learning culture where the skills and talents of everyone can be nurtured and strengthened. Good staff engagement is also key to our success and holding a two-star accreditation and being recognised as an ‘outstanding’ place to work by Best Companies is critical to achieving our goals and making our employees’ jobs worthwhile and fulfilling. With a variety of health and safety policies and training programmes in place, we like to make our team members feel safe and welcome them into a positive working environment all the time. We encourage a healthy lifestyle for our staff and provide information on wellbeing activities and support groups; whilst on duty we ensure that all staff are provided with healthy and nutritional meals.

Providing a healthy and happy workplace for our staff is a priority. We’re always looking for ways to build a supportive community and establish a strong sense of commitment to our employees. To help us achieve this and to fulfil our role as a dutiful employer, we’ve established a partnership with Nuco Training Ltd who offer a course in Mental Health First Aid training. Since the partnership started in 2021, we’re proud to have six fully trained inhouse instructors who can offer support to our staff using appropriate tools and knowledge. Open to all employees across the business, it's our goal to nominate as many employees as possible to complete this training going forward as a means of boosting peer support and to build upon the signature Apex warmer welcome.