Apex Assured
Whenever you stay, dine, meet or enjoy a tipple with us, we want you to know that we’ll always look after you - because we understand that the little things, aren’t so little. Apex Assured is our promise to you that we will always go above and beyond to ensure that your experience with us is memorable for all the right reasons.
Because Plans Change
We always make sure there is a flexible rate available for you to book, giving you the option to cancel your stay with us, free of charge up to 2pm the day before your arrival - as we understand that plans need to change sometimes, and that’s ok.
But don’t worry, you can still book your discounted advance purchase rate for those of you know you’ll be travelling no matter what life throws in your way.

Best Rate Guarantee
We always do our best to make sure our prices beat everyone else's, but sometimes things can slip under the radar, so, we promise that if you find a stay with us cheaper anywhere else, we’ll match the lowest price and give you an additional 10% off for good measure.
Best Rate Guarantee Terms

Enhanced Cleaning Standards
Our enhanced cleaning procedures mean all frequently touched areas across the hotel, such as our tabletops, lift buttons, door handles, in-room telephones, your TV remote, light switches, and the kettle, to name a few, get some extra TLC. In-room, we’re clutter-free, but should you need a pen and paper or travel guide to help plan your adventures, we’ll be on hand to help - always.

More Than Comfort & Style
Your safety is a top priority, as is enjoying your visit in comfort and style. Hand sanitiser stations are located throughout the hotel so you can keep your hands gleaming 24/7, and social distancing rules are in place where appropriate - with plenty of signage across the hotels. We’re looking after our Apex family so that they can look after you, and we take extra care when checking you in. Our teams wear PPE, and our excellent customer service is legendary - key cards, credit card terminals also get our undivided attention by being disinfected after every use.

We're Good To Go
We’ve been granted the COVID-19 Industry Standard, ‘We’re Good To Go’, in recognition of following government and public health guidelines, by ensuring processes are in place to maintain cleanliness and safety at all times.
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