Luxury UK hotel group, Apex Hotels have partnered with Nonius to develop and launch a brand-new app, Apex Hotels & Rewards, now available to download. Created to enhance, optimise and customise the guest experience, the app offers a range of services and the opportunity to engage with the brand before, during or after a stay at any one of the 4-star contemporary properties in Bath, Dundee, Edinburgh, Glasgow and London.
Guests can take control of their adventure from start to finish with mobile check-in and express check-out as well as having the capability to book a room, make a spa or restaurant reservation and even use live chat with staff to make enquiries, about services, add-ons and request amenities.
The current functionalities included in the app’s launch include:
- Explore destinations, browse hotels and book a UK city break
- Implementation with to allow guest authentication
- Pre check-in, billing and express check-out through an integration developed with
- Ability to make spa and restaurant reservations
- City guide and public transport information
- Live chat through app or WhatsApp
Apex Hotels Commercial Director, Michael Stott, said the app aids and simplifies the travel planning and in-hotel stay process.
“Choosing Nonius to build the custom Apex Hotels & Rewards app was essential in further digitising the guest journey to make their experience more personalised and seamless, allowing them to interact with Apex Hotels from wherever they may be at any part of their journey. We look forward to the continued collaboration and support in implementing the further technologies and functionalities in the application to aid our destination-led customer-centric mobile journey as the development phases progress.”
App users will be treated to exclusive offers and rewards over time to encourage app downloads and use. The first version of the app is already available for download on iOS and Android, the roadmap promises exciting new functionalities to make the Apex experience even more unique.
Soon, guests will be able to order and pay for food and beverage whether staying or dining in the hotels, participate in a new loyalty program or use their phone as a mobile key - following the contactless trend in hospitality properties all over the world allowing guests to access their room without a physical key card.
By giving autonomy to guests, Apex Hotels are optimising operations, allowing staff to focus their attention on guest needs. The pre-check-in, for example, is the perfect way to speed up the process at reception and to also seamlessly collect guest data for marketing. Having a dedicated app allows for optimised workflows, revenue generation and hotel service innovation - providing a digitally led experience to aid satisfaction and increase efficiency.
Nonius has over 17 years of experience in the development of technology solutions for the hospitality industry. In the UK, the company is serving more than 500 hotels with offices in London and Newcastle, both directed by Mr Hayden Doyle. The Nonius mobile solution was chosen by iconic luxury hotel groups and boutique independent hotels in the region, such as the Lore Group with apps for two of their hotels (Sea Containers London and One Hundred Shoreditch), the Prince Akatoki, Rudding Park, the Chateau Denmark, the Lakes by Yoo, the Belmond Group and the Pestana Hotel Group.
About Apex Hotels
In 1996 Apex Hotels opened its first property, in the heart of Edinburgh’s iconic Old Town, Apex Grassmarket Hotel. Developed by Scottish entrepreneur Norman Springford, Apex’s vision is to welcome the culture vultures, explorers and travellers of the world. The group, which is still family-owned, now boasts hotels in enviable city centre locations in Edinburgh, London, Glasgow, Dundee and Bath. Apex Hotels is a luxury hotel chain that embraces the personality of each location while offering the consistently excellent standards expected whether the occasion is business, leisure, or a celebration.